In a significant move, Samsung, Google, and Qualcomm have announced their partnership to develop a mixed-reality platform. The collaboration was unveiled at the Samsung Galaxy Unpacked event, where executives from the three companies took the stage to make the announcement.
A New Era of Immersive Experiences
According to Cristiano Amon, President of Qualcomm Incorporated, "We are working to create a new era of highly immersive digital experiences that blur the line between our physical and digital worlds." He emphasized that with Snapdragon XR tech, Samsung’s amazing products, and Google experiences, they have the foundation to make this opportunity a reality.
Hiroshi Lockheimer, Vice President of Engineering at Google, noted that Google has been investing in both AR and VR "across experiences and technology." He added that this partnership will provide "cutting-edge advanced hardware and software" to deliver "next-gen technology."
Competition from Meta and Apple
The announcement of the three giants joining forces sounds like a partnership aimed at fending off competition from Meta and Apple. Meta has been investing heavily in the metaverse and immersive experiences for several years, with a $1,499 Quest Pro headset unveiled last year.
While Apple has been relatively quiet on this front, reports suggest that the company might launch a mixed-reality headset soon. In an interview with CNET, TM Roh, Head of Mobile Division at Samsung, stated that the announcement is declarative at the moment but each company will bring its own expertise in making the mixed-reality platform.
Qualcomm’s Expertise and History
Out of the three organizations, Qualcomm is the most active in the space. The company has supplied chips to multiple headset makers, including Meta. Samsung had a series of mobile-powered VR headsets with Oculus under the Gear VR moniker, which was eventually discontinued.
Oculus CTO John Carmack said in 2019 that the lineup was a "missed opportunity." Google started the Daydream VR project in 2016 but shut it down in 2019. On the AR side of things, the search giant debuted Project Tango in 2014, which was a mix of hardware and software to scan 3D spaces, only to abandon it in 2017.
Collaboration and Partnership
Three companies have worked together on numerous projects apart from hardware. Samsung and Google have partnered to release a version of Wear OS and enable cross-platform compatibility for Matter-enabled smart home products.
Samsung’s new Galaxy S23 Ultra arrives with a 200-megapixel camera, but this announcement is more significant than just a new device feature. The collaboration between the three companies could lead to something groundbreaking in the mixed-reality space.
The Future of Mixed Reality
With Meta and Apple also working on their own mixed-reality headsets, the landscape is about to change significantly. Samsung, Google, and Qualcomm’s partnership might be the catalyst that brings us closer to a more immersive digital experience.
In an interview with CNET, TM Roh emphasized that each company will bring its expertise in making the mixed-reality platform. The collaboration will provide "cutting-edge advanced hardware and software" to deliver "next-gen technology."
A Partnership Born out of Competition
The announcement of the three giants joining forces sounds like a partnership aimed at fending off competition from Meta and Apple. With each company bringing its own expertise, this collaboration could lead to something groundbreaking in the mixed-reality space.
As the industry prepares for the launch of new mixed-reality headsets, Samsung, Google, and Qualcomm’s partnership is worth keeping an eye on. The future of immersive experiences might just be around the corner.
A New Era of Innovation
The collaboration between the three companies could lead to something groundbreaking in the mixed-reality space. With each company bringing its expertise, this partnership has the potential to create a new era of highly immersive digital experiences that blur the line between our physical and digital worlds.
As we move forward into this new era of innovation, one thing is clear: the future of mixed reality is looking bright. With Samsung, Google, and Qualcomm leading the charge, we can expect significant advancements in the field.
The Impact on Industry
The announcement of the partnership has sent shockwaves through the industry. As companies like Meta and Apple prepare to launch their own mixed-reality headsets, Samsung, Google, and Qualcomm’s collaboration is a reminder that innovation is key to success.
With this partnership, the three companies are sending a message to the industry: we’re not just building devices, we’re creating experiences that will change the world. As we move forward into this new era of innovation, one thing is clear: the future of mixed reality is looking bright.
Conclusion
The collaboration between Samsung, Google, and Qualcomm is a significant step towards creating a new era of immersive digital experiences. With each company bringing its expertise, this partnership has the potential to create something groundbreaking in the mixed-reality space.
As we move forward into this new era of innovation, one thing is clear: the future of mixed reality is looking bright. With Samsung, Google, and Qualcomm leading the charge, we can expect significant advancements in the field.
The impact on industry will be substantial, with companies like Meta and Apple taking note of the partnership. As we move forward into this new era of innovation, one thing is clear: the future of mixed reality is looking bright.
